Archaeologist turned UX designer — I investigate user behavior like artifacts, revealing insights that shape seamless digital solutions.
Turning Complex Finance into Actionable Investment in the Saudi Market
I contributed to designing the mobile app experience for Al Awwal Capital—A licensed investment platform in the Saudi market, extending the existing web platform into an investor-friendly mobile solution.
Bridging Business Goals and User Needs in E-Commerce Design
A research-driven e-commerce concept that aligns business goals with user needs. Focused on trust, clarity, and conversion, it reimagines the beauty shopping experience. Clean design and strategic UX decisions drive both usability and business impact.
Every user behavior, complaint, or drop-off is a clue. I begin by studying users, their environment, and goals — through research, analytics, and interviews — to uncover hidden patterns and root problems.
2
Layer-by-Layer Analysis
Just like peeling back historical strata, I explore the problem space one layer at a time — distinguishing noise from insight, separating surface issues from deeper needs.
3
Piecing the Puzzle Together
After gathering scattered insights, I connect the dots — turning observations into user journeys, personas, and design directions. Like assembling a fragmented artifact, each piece reveals part of the bigger story.
4
Testing Theories in the Field
Testing assumptions against real-world evidence, I validate design ideas through usability testing and feedback loops — adapting and refining until the experience fits users naturally and effectively.
5
Presenting the Artifact
Once refined and validated, I deliver the final design with precision — ensuring it’s both beautiful and functional. I collaborate closely with developers and stakeholders to bring the vision to life and preserve the integrity of what we unearthed.
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Hit me up — for jobs, chats, or even ancient mysteries!
